NetAudioAds Pay Per Play Blog

It has been many long months of trials and tribulations for Pay-Per-Play and NetAudioAds. We have endured and survived some of the worst press that a company possibly could. I am proud to announce that we have survived this negative storm and have taken a firm foothold in the marketplace.

I have been quiet over the past few months because I, like you, have been waiting patiently for the release of the BPA audit which will allow us to reach into more mainstream advertising channels. There are some that have been trying very hard to discredit this organization and ruin this opportunity for thousands involved in the meantime.

I am pleased that our members are fighting back to protect our collective investment of time and effort in making this program a viable opportunity. One of the biggest negative campaigns going is that 5 second audio ads will drive visitors away from your website. This argument has been defeated on many fronts…

I personally have been testing sample ads on some of my web properties. These ads play 100% of the time to 100% of my visitors. The result… NetAudioAds Do Not Drive Visitors Away. I am not the only one experiencing these results. Reports like this are coming in from all over the place. This is great news!

What does it mean? … It simply means that we have a source of found money that does not effect existing traffic in a negative way. Commission payments have been paid on time on Fridays to hundreds of publishers already. Though we are not yet at 100% capacity, we all understand that 5 second audio ads were never meant to replace our existing incomes but to act merely as an “additional” revenue source.

I sleep well at night knowing that I had enough faith in this program to build it and see it through to its current state.

Some good news passed my desk late last week. We are finally going the see the BPA audit released very soon. Larry Host of Voice2page / NetAudioAds announced Friday that they will begin their ramp-up in activity today based on the soon to be released audit. Following is a quote directly from Larry Host of NetAudioAds in regard to the release of the long awaited BPA audit release:

I had an extensive conference call with their engineering team earlier this week and they have sent me the following email detailing the decisions we made during that call.

As normal, I am striking individual names and links at the request of BPA.

Hello Larry,

It was nice speaking with you the other day regarding the NetAudioAds Interactive audit. In summary, The January 24 – February 14 Interactive Audit will focus primarily on the following: Adlet Plays, Listener Sessions, Unique Listeners, Publisher Domains, Publisher Pages and Unique Adlets. For the Initial audit, Unique Adlets will be listed as a metric on the statement, however no total will be provided with a footnote.

After later reviewing our call and discussing with XXXXXXX and XXXXXXX our plan of action, I have put together a rough draft of what your audit statement would potentially look like (please see attached). Please be advised that this is just a rough draft and we can discuss any issues you may have with the current form.

Page 1: Page 1 will list your contact information, the NetAudioAds logo, a paragraph about NetAudioAds and will list the following top line figures:

Adlet Plays
Listener Sessions
Unique Listeners
Average Adlet Plays per Listener Session
Average Listener Session Duration
Publisher Domains
Publisher Pages
Unique Adlets *

* A footnote will be displayed stating Unique Adlets were not counted with the Initial Audit. (Please review the current statement and let me know your thoughts.)

Page 2: Page 2 will consist of a daily breakout of Adlet Plays and Listener sessions for the full audit period. A bar chart at the top of the page will also display this breakout.

Page 3: At the top of page 3, two bar charts will show the Total Adlet Plays by Day of the Week and also by Hour (EST). At the bottom of page 3 will be a full geographical breakout by State, Canadian Province and Foreign Countries.

Page 4: Page 4 will be a short Glossary of Terms found within the audit report. I have left the definition for Adlet open. If you currently have a definition, please pass it along as we would like to review it.

The time is near! We are going to begin our ramp-up in activity this coming Monday, in anticipation of the short term release of our audit.

Bloggers! Man your keyboards. Our MAJOR publicity push needs to begin NOW. Please PM me (Larry Host [NAA]) with blog URLs for cross linking and PLEASE be sure to highlight the term NetAudioAds as often as possible. I will advise each of you of all the other blogs so we can link exchange to them.

I will be hosting a conference call on Monday, May 5, 2008, at 6:00 PM PST (YES, i know it is Cinco-De-Mayo, business is more important!). To be part of this call email a request to me with “CALL REQUEST” in the subject line. Send the email BEFORE Monday Noon PST to lhost@voice2page.com and I will reply with the call in details that afternoon.

- Larry Host

I want to thank all of you for your participation. We have all pioneered a new form of advertising, a new way to add revenue to our website traffic and a firm understanding that no matter what kind of negative press comes along, we will always survive through persistence and undying faith.

There are some rumors spreading around that I have abandoned this project. I have not abandoned this project, I have just moved into another less public phase of it. I have been primarily involved with lining up large publishers and advertisers. I spent 4 months building this network, now I will spend the next few years building and promoting it.

Some of you have built huge downlines and due to your belief and persistence, your payoff is on the way. Some of you have been waiting to place the audio ad code on your websites, for what reason is beyond me. It’s “found money” what are you waiting for? NetAudioAds can run in conjunction with any advertising you may be currently running. Right now is the time to go ahead and add the audio ad code to your website… The ramp up is near, it’s time to get on board right now.

Log in at http://www.sellingppp.com to get your code and place it on your site right away.

If you have been waiting to promote this opportunity then now is the time to ramp up. We have come a long, long way since November 2007. You may not be aware of this but now you can earn, not only from ad plays on your site, but also through the selling of advertising. Log into your account for details or visit the forum at http://www.sellppp.com

NetAudioAds has also developed a new technology called “Key 2 Page” … When a listener hears an audio ad they will be prompted to press a key on their keyboard to visit a website who runs “Key 2 Page” ads. Because there is nothing to click with an audio ad, the team at NetAudioAds had to get creative…

For the first time in Internet history a new form of action has been born… We call this action a “key through”.

A key through is like a click through but no mouse is clicked … A key on the keyboard is pressed instead. This technology paired with all of the other advancements that NetAudioAds has achieved over the past few months blows my mind. These guys actually listen to us and they deliver solutions based on feedback that we have been providing. When I say “we”, I mean me you and everyone else that has actively supported this program.

I want to take this opportunity to thank all of our forum moderators who have worked tirelessly over the past few months to help thousands of publishers to get their business running. I also want to thank all of you that have placed the code on your website and are actively building residual incomes for yourselves. Things are getting exciting!

Don’t forget to email Larry (see his message above) about the conference call tonight if you wish to attend.

Until next time,

Charles Heflin

P.S. If you wish to comment on this blog post then log in to the forum. Questions and comments on this blog are not allowed due to abuse. Any conversation related to this post will take place here.

I am going to try a new format for my blog posts to help everyone to stay as informed as possible about what’s happening with PPP.

I will start off with information for new members and then move into the latest news for existing members that are already up to speed.

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FOR NEW MEMBERS:

You will find all the resources you need for:

A. Placing the PPP audio ad code on your website(s) so you get paid: http://www.seo2020.com/ppp/inserting-ppp-code.html

B. Training on how to attract website owners to the network so you get paid on the activity of others: http://www.seo2020.com/ppp/training.html

C. Full Support in the affiliate (publisher) support forum: http://www.sellppp.com

D. Log in to your back office for stats, commission reports, adding websites, updating your commission payout information, etc: http://naa.voice2page.com

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1. The Publisher Network is Now Re-opened for Core Partners…

Thanks to you, NetAudioAds has reached a new level of traction. As you may know, we have been waiting on the release of the BPA audit before LIVE ADS will begin running throughout our network.

Remember when I say “our network”, I mean you, me and NetAudioAds this network is truly ours, we all own a piece of it. The lions share of revenue is going out to publishers (website owners) and NetAudioAds advertising agents.

Anyways … back to the point… We have reopened the affiliate (publisher) network to new core partners. We have done this because initial findings from preliminary results from BPA our network is 45% United States traffic. The remaining 65% of the traffic is originating from other countries. Quite surprising is the fact that the Philippines has a distribution of about 2 million potential audio ads per day. This is huge uncharted territory for someone in the Philippines that want to sell 5 second audio ads to businesses local to the Philippines.

We have great coverage in countries like the UK, Australia and the Philippines. We have new agents in Australia and the UK that are going to shake things up for us.

The only problem we have is that we need much more coverage in the United States. To explain what I mean we have a major political advertiser that wants to run 5 second Internet audio ads through our network but they are demanding more than we have the ability to supply. This is not to say that they aren’t going to run ads anyways, they simply would be willing to pay for much more if we had it.

This is why we have re-opened the “core partner” affiliate program. We need the same viral spread that grew us to 600 million (VERIFIED) potential audio ad plays per month (in only 3 months). We need to at least double our reach… We have done it before, let’s do it again.

Anyone who bought the hosting package can begin promoting their site now. Remember the training area if you need a refresher on how to grow your network of websites. We are all building ownership in this network.

We own this network, NetAudioAds is paying us for the privilege of using it. Now let’s begin building it again. We took a breather and we now have major traction. This will become the world’s newest form of mainstream advertising it cannot help but become so now… Thank you!!!

Some of you have already built huge downlines of websites in your organizations. Everyone reading this has equal opportunity to secure a residual income that has never before been possible without some sort of monetary investment. Build it now, if you don’t other member’s will swipe your possibilities.

As promised before, at some point we will close the “core partner” opportunity but now is not that time. We have reopened under the same structure so we all benefit from the viral growth. Remember, we all benefit even though you may not have a website in your downline and earn directly, you earn because we will procure more advertisers that are willing to buy your available ad slots. I personally anticipate that we will be able to fill 100% of your available ad spots within 2 months. I truly appreciate your patience as we work hard to fill those ad slots and get you paid for 100% of your website traffic.

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2. Selling Advertising in the PPP Network…

As you may know, NetAudioAds has opened up the local advertising opportunity for registered NetAudioAds advertising agents. I know this sounds complicated but it is really quite simple. Log in to your back office, print, sign and fax the agent agreement and a new area will open up in your member’s area (back office) exposing all the details you need to sell ads in your local areas or on the Internet.

The commission for selling ads is 30% and I am extremely pleased to announce that NetAudioAds will be allowing online sign-ups, through your agent ID for advertisers to buy advertising in our PPP network so you get paid. All of this is in development right now. NetAudioAds is moving at a feverish pace to make everything come together by the release of the BPA audit on March 15th. Remember, you cannot earn by selling advertising through the PPP network unless you register to be an agent. Log in to your back office to get the form and fax it in. You may also email the signed document to LHost@Voice2Page.com.

We have major advertisers lined up (pending the BPA audit release) to run ads in the PPP (our) network. As you may know NetAudioAds has been running paid ads in our network for several weeks now. It hasn’t been much because NetAudioAds is making sure that all the I’s are dotted and T’s are crossed. There has also been major black-hat webmasters trying to “game” our network to steal ad plays. All of this has been dealt with and is continuing to be monitored.

NetAudioAds had to delay full launch because they wanted to delay the official BPA audit until they had time to take out the dishonest publishers and bad websites (hate, porn, crime, etc.). In other words NetAudioAds needed time to take out the trash so that the audit comes in as squeaky clean as possible.

We should be proud of the fact that NetAudioAds has chosen to be audited by one of the worlds most respected Advertising organizations. BPA World Wide has been auditing radio, TV and print media for over 75 years. They have a very good reputation among the world’s most elite advertising firms that control major accounts across the globe. We are mere moments away from gaining their “seal of approval”. This is no small thing. We should all feel proud to be a part of this, to own a chunk of it.

Selling ads is an extremely easy proposition. We are no different than a radio station in that we broadcast audio through speakers. The only difference is that we broadcast through computer speakers and we have the “absolute” attention of the listener for only 5 short seconds. 5 seconds is long enough to leave an impression and short enough not to annoy the website visitor. Before the visitor has a chance to become annoyed, the ad is over.

We all hate advertising but 5 seconds is a welcomed relief over 15 seconds, 30 seconds 1 minute that we are used to hearing on TV and radio. Internet broadcast audio is a supplement to radio advertisers. NetAudioAds can serve 5 second audio ads to the same listening area that the radio covers yet the 5 second audio ad clip is actually heard, It is not background noise like the radio and television. We all tune out on radio and TV ads MOST of the time. 5 second Internet audio ads play right when the visitor is “paying attention”… They just clicked a mouse to visit a new page they are “aware” and then they hear an ad like this…

“Come visit Luigi’s Pizza at 4th and Main… Buy one pizza, get one free”

Luigi owns a pizzeria in Brooklyn, NY (fictitious example) and calls in his audio ad to run the 5 second commercial to 5000 people in Brooklyn between the hours of 10:30am and 11:30am… The listener hears the ad right when they are getting hungry and thinking about lunch then Luigi plays a 5 second ad to 5000 right before lunch hour. Is Luigi going to get more business that day? You bet!

This is the power of what we have. It is not expensive for the advertiser either. Luigi can target 3000 people in his area in Brooklyn for $78 and bring in new business. No other form of advertising in existence has this much power… NONE!

If you haven’t registered to sell PPP audio ads either locally or online then the opportunity is open for you. We have a full support forum (similar to this one) that is for ad agents only. You will be supplied with materials that will make the presentation extremely easy.

You can target anyone that currently runs radio ads, coupon mailers, yellow page ads, etc, etc, etc. Local radio stations could even offer this as an up sell to their radio advertising clients… It’s an easy sell. Remember PPP is just like radio, we play through speakers to specific areas or worldwide… The advertiser has the power to choose. 30% commissions is more attractive than any other ad agent receives. This is an extremely lucrative proposition.

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3. Political Ads…

We have a hooked a big one that will bring our network a ton of media coverage. We need you to select your political advertising. Here is a note from Larry Host at NetAudioAds:

“We have several political ads coming up in large volumes.

If you want political ads on your pages you must authorize it from the back office at http://naa.voice2page.com.

You will be very surprised when you see what we have pending if we have enough publishers to approve political ads on their websites.

(Hint: We need publishers to check [ ] Democrat and [ ] National)

Remember, it does not matter if your website is in Japan, the UK or New Zealan. What matter is where your visitors come from. Even if you are not US based, choose political ads to get paid from US visitors hitting your site and hearing political ads.

In Conclusion …

NetAudioAds has made MAJOR progress in a short amount of time. 5 second audio ads are already becoming mainstream in other mediums and now we are extending their reach. Major studies have been done on the effectiveness of 5 seconds of audio to show that they are highly effective. NetAudioAds takes it to the next level by playing 5 second audio to people “while they are paying attention”.

This will become mainstream soon. You as core partner affiliates are and always have been in a unique position that has never existed before. We are all pioneers and owners of a network that does what no other form of advertising has ever been able to do.

We are lucky… Now let’s get to work referring websites and advertisers.

Just FYI… You do not have to sell ads if you don’t want to. If all you contribute is placing the PPP ad code on your website then thank you. The rest of us will fill the gaps as we move toward getting you paid on 100% of your website traffic 100% of the time.

Your patience during our BETA bumps is appreciated. Your participation has made all of this possible and will carry us all to the next level. Claim your share of the pie while we are still on the ground floor… If you wait, you will lose to someone else.

Our support forum of full of tips and advice about how to build a strong network of websites under you. Our moderators are great and any help you need is just a few clicks away. We also have specific training available here.

See you on the inside…

- Charles Heflin

NOTE: The people on the waiting list for the re-open of the affiliate opportunity is over 1000 strong. We will be emailing all of them using the affiliate ID of whom referred them to the waiting list. In other words, those on the waiting list will sign up under you if you referred them while the affiliate opportunity was closed. We will mail the waiting list on Monday at 4:00pm Eastern time US on Monday. We have found this to be an optimal time for mailing.

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Hi Folks,

As you may know we are still in testing and should be coming out of it any day now. The release of the BPA audit is also right around the corner. We have been patiently waiting for the release of the audit as well as many of our top level advertisers.

Testing should be done by the time the BPA audit is released and we should be good to go.

A New Tool…

NetAudioAds just put the finishing touches on a new tool that will show you how many ads that our network has the ability to play in just about any region, town, city, country, territory, province, state, etc. in the world.

This tool will serve 2 purposes. One will be to show potential advertisers our reach on any given day in any given region. The second will be as a sales tool for advertising agents to be able to know how much reach we have on any given day in any given region.

Here is a snapshot of what the results look like:

I pulled the numbers above from Los Angeles, California (USA) and you can see that distribution is broken down by day. Sunday seems off but I think data started being compiled that day.

This system will always show real-time numbers on a 1 day delay. Hits represents “possible” audio ad plays.

You can feel free to play around with this system. It is now located in your member’s area (back office).

STATS …

Here is a quote from the member’s area (back office):

“The database upgrades are now COMPLETE.

We need to test the new stats pages before we release them.

STATS AND REPORTS WILL RETURN THIS MONDAY.

We are ADDING to your stats pages:

Statistical data for this week and last week.
More information in the Level 2 and Level 3 referrals.
Accounts ledger for Ad revenues and payments.
Ability to delete websites from your account.”

The fact that stats will come back today is good news (PHEW)… Everyone should see commissions and updated stats some time today.

Also exciting is the fact that the long requested function to remove websites from your account will be available.

Need More Traffic?

I have spent the past 3 month writing a step-by-step blueprint on generating free traffic from social networks for your website(s) or blog(s). This method of generating traffic can be used for increasing traffic to any online website or business. Now is a good time to think about increasing your traffic while we all wait for audio ads to begin full ramp up… More traffic = more money with PPP.

I must warn you, however, that this free report is a bit advanced and is NOT for newbies. It is for intermediate to advanced Internet marketers only. Traffic on demand is now at your disposal.

I don’t have time to train people that are new to Internet marketing. Plenty of resources are openly available online for learning the basics.

You may download the free PDF report here: CLICK HERE

That’s all I have for now. I’ll see you in the forum.

Thank you,

Charles Heflin

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Testing is still in progress and progress looks good.

The mark was stepped up a bit on Monday when 500k paid ads were run through the system. A bug was found in the stats reporting system that prevented ad plays from showing in affiliate accounts.

The problem was spotted and is being corrected. Proper credit was given to sites that ran paid ads they just were not reporting in the stats area. We should all see updated stats soon. Currently the back office stats area reads:

“We have found a problem with statistics posting that we need to fix.

We played 500,000 ads Monday night and they did not show in the statistics.

This is an urgent problem and WILL be fixed in this repair.
When we are done your ad counts and commissions WILL be showing.

ALL STATISTICS POSTING IS STOPPED UNTIL WE MAKE THESE REPAIRS!”

To make a long story short, don’t worry that you don’t see credit for ad plays on your stats. If your site was involved in the 500k ad delivery then you will see commissions reporting soon. Personally, I am thankful that we weren’t open full throttle when this problem was discovered. Stats should be back up in the next 24 – 48 hours and proper hits and commissions will show when it comes back up.

Another issue was found and discovered that was preventing a few of our affiliates from being able to access the member’s area (back office). This problem took a ton of detective work to uncover and I would like to thank all the affiliates that were involved in sending screenshots, etc. to help NetAudioAds find and fix the issue.

Advertising Agents

As we get closer to PBA’s release of our new advertising rate card, NetAudioAds is focusing on ensuring the entire system is running flawlessly. Because their focus is on system integrity, development on the Advertising agent side of things has been slow.

I will be helping them to develop an online based website through which our registered advertising agents can sell audio ads either online or offline. NetAudioAds has developed a tool (to be released to agents only) that will allow us to see exactly how much audio ad distribution we have in any city, town, province, state, territory, country in the world.

The tool will be useful for informing our potential new advertisers exactly how much distribution we have on any given day of the week in any given area of the world… in real time!

NetAudioAds is working on a new media kit. Neither myself nor Dave Jones (a partner of mine) like the current media kit so Dave is working hard on updating it to look as professional as possible.

For those that don’t know, the media kit, is basically a professional presentation that you can either email to a prospective advertiser (in PDF form) or hand to them when you visit them on location. The media kit, when updated, will give potential advertisers everything they need to make an informed decision to buy advertising through you.

Potential advertisers will be able to visit live websites with sample ads from real advertisers in different industries. They will be able to read and experience how NetAudioAds work so they can make an informed decision.

Summary:

• We’re still in testing until the end of the month
• The BPA audit is due to release in a few days
• Massive advertising contracts are pending the BPA audit release
• NetAudioAds has discovered and is fixing some stats reporting bugs.
• Advertising agent material, opportunity and website is coming pending getting the ad system running at 100% flawless.

I am very excited about where we are at this point. Moral in the forum is high and I appreciate everyone’s support during this critical period. We are (you and I) directly responsible for the success of this program. Thank you to all of you that have made this possible by believing in yourself, NetAudioAds and me.

That’s all the news for now…

Thank you,

Charles Heflin

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The robot is over 2/3 finished with the last crawl before ramp up. This process is taking much longer than initially projected.

Most of the unwanted sites (porn, hate, crime) have already been removed from the network. Our BPA audit is in process right now. They finished the audit period on 2/14/2008. Another audit will commence soon. BPA audits will be a constant and ongoing process. This is done to ensure quality and accuracy for our advertisers and potential advertisers. Do not confuse BPA audits with robot crawls. BPA is a 3^rd party advertising reach verification service that helps us to set our pricing based on quality and service.

The payment and commission system tested well and is working flawlessly at this point. Many members had revenue over $25 (the minimum payment threshold) and payments to those people are being sent today.

Payments will remain weekly on Fridays. If you don’t hit the minimum payout amount then your revenue earned will roll forward to the next week and keep rolling until you hit $25 USD.

Ad testing will begin again on Saturday. Things have been slow the past few days so those of you who have seen little to no activity know why.

Full throttle is expected toward the end of the month as testing continues pending the release of the BPA audit results and publishing of the new rate card. The rate card is a breakdown of our pricing to run ads on the PPP network. Rate cards are common in the advertising industry and help us to procure new advertising deals. The fact that we are 3^rd party verified makes the sales come easier.

Advertising Agents…

After you fax in your agent agreement, a staff member at NetAudioAds will review your agreement and then activate a special area inside your member’s area (back office). This will become the area where training and materials will be provided to new agents. There will also be a forum so that agents can meet and have discussions/ask questions.

We have to separate the agent’s area from the affiliate area because we will be sharing proprietary information that has to be presented to the marketplace in a proper way. As an advertising agent for NetAudioAds you are actually acting as a representative for the company so stricter precautions must be taken.

The agent’s area will be enhanced on a continuous basis.

There is no cost to participate as an agent. To become a NetAudioAds advertising agent, log in to your member’s area (back office) and follow the instructions there and get your agreement faxed in.

NetAudioAds is doing a great job in gaining large advertisers so our network will fill up with ads (now that the doors are closed to additional affiliates). NetAudioAds already has enough agents to fill up the ad network. If you do not want to participate in selling ads then all you have to do is sit back, relax and watch as more and more of your website hits turn into paid audio ads.

Summary:

• Paid ads start “in testing” tomorrow and will play randomly across the network. If you don’t get any, don’t panic… we’re still in testing.
• Testing will go on toward the end of the month.
• Agent’s have their own special area inside the member’s area (back office). This area will become the main area for agents to receive training, materials and a discussion forum.
• Don’t want to sell ads? No problem, we have it covered.

Get Up To Speed…

For those of you that are new here, I highly suggest that you read back 2 or 3 blog posts so that you can understand where everything is at. You are now part of a powerful new community with great earning potential as an affiliate and as an advertising agent.

Thank you,

Charles Heflin

<<< NOTE: Do not ask questions in the comment area below this post. Please ask questions in the forum. If you ask questions here then you probably will not get an answer. If you want an answer to your questions then visit the forum. Click Here to visit the forum>>>